Campaign: #DoLondonDifferently London National Park City Campaign
The tables have turned, after spending years working behind the scenes of brand campaigns...I'm on the billboard! Very proudly introducing the London National Park City campaign#dolondondifferently celebrating the 150 volunteer rangers and countless more makers and do-ers helping to create a healthier, weedier, shadier, wonder-full, accessible, bat-tier, bird-ier, pollinator-friendly, playful, joyful, shadier, tastier, shroomier, toxin-free, equitable London.
We exist primarily to support and amplify the work of the many grassroots initiatives, individuals and collectives happening in our home borough's and beyond (#Barnet #Brent #Harrow #Ealing #Croydon #represent!) We also bring our own practices to the table, creating invitations for folk in the neighbourhood to connect and create together. For me that's generally inviting people to the end of a tube line for art-foolery :) Across June and July you can catch us rascals across billboards all over London throughout June and July.
HUGE thank you to Mark Cridge, Floree Zama-Neagra, Ed Santry and the whole LNPC Ranger community who volunteered their time to concept, project manage, content-create and execute this WHOLE campaign. Special thank you to photographer Michael Schilling aka @londonin360 and gratitude to @jcdecaux_uk Community Channel. Shot in Stanmore Country Park of course!